People often ask us what we think of branding and we always give one straight answer – it’s EVERYTHING! The common misconception is that branding only refers to the way you project your online exposure such as the way your logo looks, your chosen color schemes, your fonts, your site layouts etc. While those things are vital to how your business would be perceived, these are not the only things that define a successful business branding.
So what separates an effective branding strategy from a so-so one that could cost you hundreds if not thousands of dollars?
Social media experts may have tons of answer to this but it really boils down to this simple equation: Branding + Consistency = Memory.
An effective branding that is built consistently on all your sites, social media platforms, landing pages etc ensures that your target audience will have a good, lasting impression of what your business is about.
Consistency, however, does not mean you are only contained to use the same color combinations and same font each time. One common mistake on branding strategy is being unable to keep up with the trends which result in your branding to look out of date. Consistency goes beyond the visual elements. Your prose, language style and approach also need to be in unison. How you connect and interact with your audience is always more important.
Branding is said to be one, if not the most important marketing aspect of your business. Thus, it requires much attention and time. Editing even the most basic image to suit your visual branding could take minutes, not taking into account writing the content to your blog and building the page altogether.
This is where a Virtual Assistant can spell the difference between making branding work for you or not. Our VAs have what you don’t have – TIME! Contact us today if you need some help with your branding!